#include <bits/stdc++.h>
#define dim 1030
#define NN 50005

using namespace std;

class InParser {
private:
	FILE *fin;
	char *buff;
	int sp;

	char read_ch() {
		++sp;
		if (sp == 4096) {
			sp = 0;
			fread(buff, 1, 4096, fin);
		}
		return buff[sp];
	}

public:
	InParser(const char* nume) {
		fin = fopen(nume, "r");
		buff = new char[4096]();
		sp = 4095;
	}

	InParser& operator >> (int &n) {
		char c;
		while (!isdigit(c = read_ch()) && c != '-');
		int sgn = 1;
		if (c == '-') {
			n = 0;
			sgn = -1;
		} else {
			n = c - '0';
		}
		while (isdigit(c = read_ch())) {
			n = 10 * n + c - '0';
		}
		n *= sgn;
		return *this;
	}

	InParser& operator >> (long long &n) {
		char c;
		n = 0;
		while (!isdigit(c = read_ch()) && c != '-');
		long long sgn = 1;
		if (c == '-') {
			n = 0;
			sgn = -1;
		} else {
			n = c - '0';
		}
		while (isdigit(c = read_ch())) {
			n = 10 * n + c - '0';
		}
		n *= sgn;
		return *this;
	}
};

class OutParser {
private:
    FILE *fout;
    char *buff;
    int sp;

    void write_ch(char ch) {
        if (sp == 50000) {
            fwrite(buff, 1, 50000, fout);
            sp = 0;
            buff[sp++] = ch;
        } else {
            buff[sp++] = ch;
        }
    }


public:
    OutParser(const char* name) {
        fout = fopen(name, "w");
        buff = new char[50000]();
        sp = 0;
    }
    ~OutParser() {
        fwrite(buff, 1, sp, fout);
        fclose(fout);
    }

    OutParser& operator << (int vu32) {
        if (vu32 <= 9) {
            write_ch(vu32 + '0');
        } else {
            (*this) << (vu32 / 10);
            write_ch(vu32 % 10 + '0');
        }
        return *this;
    }

    OutParser& operator << (long long vu64) {
        if (vu64 <= 9) {
            write_ch(vu64 + '0');
        } else {
            (*this) << (vu64 / 10);
            write_ch(vu64 % 10 + '0');
        }
        return *this;
    }

    OutParser& operator << (char ch) {
        write_ch(ch);
        return *this;
    }
    OutParser& operator << (const char *ch) {
        while (*ch) {
            write_ch(*ch);
            ++ch;
        }
        return *this;
    }
};

InParser fin ("flip.in");
OutParser fout ("flip.out");

int n, m, a[32][32], x[32];
long long smax;

void Back (int pas) {
    if (pas > n) {
        long long S = 0;
        for (int i = 1; i <= m; i ++) {
            long long sum = 0;
            for (int j = 1; j <= n; j ++) sum += x[j] * a[j][i];
            if (sum < 0) S += sum * (-1);
            else S += sum;
        }
        smax = max (S, smax);
        return;
    }
    x[pas] = 1;
    Back (pas + 1);
    x[pas] = -1;
    Back (pas + 1);
    x[pas] = 1;
}

int main() {
    fin >> n >> m;
    for (int i = 1; i <= n; i ++)
    for (int j = 1; j <= m; j ++)
    fin >> a[i][j];
    Back (1);
    fout << smax;
    return 0;
}