#include <fstream>

using namespace std;

ifstream f("flip.in");
ofstream g("flip.out");
int a[20][20];
int n, m;
int stack[20];
long long copy_a[20][20];
long long Max = -16000000001;

/*void DisplayMatrix(long long copy_a[][20], int n, int m)
{
	for (int i = 1;i <= n;i++)
	{
		for (int j = 1;j <= m;j++)
			cout << copy_a[i][j] << " ";
		cout << "\n";
	}
}

void DisplayVector(int vec[], int size)
{
	for (int i = 1;i <= size;i++)
		cout << vec[i] << " ";
	cout << "\n";
}*/

void CopyMatrix()
{
	for (int i = 1;i <= n;i++)
		for (int j = 1;j <= m;j++)
			copy_a[i][j] = a[i][j];
}

long long ModifyColumn()
{
	long long s;
	long long sum = 0;
	for (int j = 1;j <= m;j++)
	{
		s = 0;
		for (int i = 1;i <= n;i++)
			s += copy_a[i][j];
		if (s > -s)
			copy_a[0][j] = s;
		else
			copy_a[0][j] = -s;
		sum += copy_a[0][j];
	}
	return sum;
}

void ModifyRow()
{
	for (int i = 1;i <= n;i++)
		if (stack[i])
			for (int j = 1;j <= m;j++)
					copy_a[i][j] *= -1;
}

long long solution()
{
	CopyMatrix();
	ModifyRow();
	return ModifyColumn();
	//DisplayMatrix(copy_a,n,m);
}

void backtracking(int k)
{
	if (k > n)
	{
		//DisplayVector(stack, n);
		int x = solution();
		//cout << "\n";
		if (x > Max)
			Max = x;
		return;
	}
	stack[k] = 0;
	backtracking(k + 1);
	stack[k] = 1;
	backtracking(k + 1);
}

int main()
{
	f >> n >> m;
	for (int i = 1;i <= n;i++)
		for (int j = 1;j <= m;j++)
			f >> a[i][j];
	backtracking(1);
	g << Max;
	f.close();
	g.close();
	return 0;
}