#include<fstream>
using namespace std;
int a[20][20],i,m,n,s;
ifstream f("flip.in");
ofstream d("flip.out");
int main(){
long i,j,s1,r,t;
f>>n;
f>>m;
for(i=0;i<n;i++)
for(j=0;j<m;j++)f>>a[i][j];
for(r=0;r<(1<<m);r++){
s1=0;
for(i=0;i<n;i++){
for(t=j=0;j<m;j++)
if(r&(1<<j))t+=-a[i][j];
else t+=a[i][j];
if(t>-t)s1+=t;
else s1+=-t;
}
if(s1>s)s=s1;
}
d<<s;
return 0;
}