#include<bits/stdc++.h>
using namespace std;

int n, m, a[20][20], b[20], rez[20], sum_rez = -1<<30;
int main()
{
	ifstream cin("flip.in");
	ofstream cout("flip.out");
	cin >> n >> m;
	for (int i = 0 ; i < n; i++) for (int j = 0 ; j < m; j++) cin >> a[i][j];
	for (int i = 0; i < 1<<m; i++)
	{
		int aux = i;
		int sum = 0;
		for(int j = 0; j < m; j++) b[j] = aux%2, aux/=2;
		for(int j = 0; j < m; j++) 
			for(int z = 0; z < n; z++)
			{
				if(b[j]) sum -= a[z][j];
				else sum += a[z][j];
			}
		if (sum > sum_rez)
		{
			sum_rez = sum;
			for(int j = 0; j < m; j++) rez[j] = b[j];
		}
	}
	for (int i = 0; i < m; i++)
	{
		if(rez[i]){
			for (int j = 0; j < n; j++)
			{
				a[j][i] *= -1;
			}
		}
	}
	for (int i = 0 ; i < n; i++)
	{
		int aux_sum = 0;
		for(int j = 0; j < m; j++)
		{
			aux_sum += a[i][j];
		}
		if(aux_sum < 0) sum_rez += -2*aux_sum;
	}
	cout << sum_rez;
}