#include<fstream>
using namespace std;
int a[20][20],i,m,n,s;
int main()
{
long i,j,s1,r,t;
ifstream fin("flip.in");
ofstream fout("flip.out");
fin>>n;
fin>>m;
for (i=0;i<n;i++)
for (j=0;j<m;j++)fin>>a[i][j];
for (r=0;r<(1<<m);r++)
{
s1=0;
for (i=0;i<n;i++)
{
for (t=j=0;j<m;j++)
if (r&(1<<j))t+=-a[i][j];
else t+=a[i][j];
if (t>-t)s1+=t;
else s1+=-t;
}
if (s1>s)s=s1;
}
fout<<s;
return 0;
}