Program jocul_flip;
type vector=array[1..20] of integer;
 var i,j,sum,n,m,k,max:integer;
  f,g:text;
     a:array[1..20,1..20] of longint;
      b:vector;

  FUnction suma(var b:vector):integer;
    var s,sf,x,y:integer;
   begin
    sf:=0;
     for x:=1 to m do
      begin
         s:=0;
     for y:=1 to n do
       s:=s+a[y,x]*b[y];

        if s>0 then sf:=sf+s else sf:=sf-s;
      end;
       suma:=sf;
   end;

BEGIN

    assign(f,'flip.in');
    reset(f);
     read(f,n,m);
     sum:=0;
     for i:=1 to n do
      for j:=1 to m do
       begin
       read(f,a[i,j]);
       sum:=sum+a[i,j];
       end;


     for i:=0 to (1 shl n) do
     begin
      for k:=1 to n do
        b[k]:=1;

      for j:=1 to n do
       if ((1 shl j) and i) > 0 then b[j]:=-1;

      max:=suma(b);
      if max>sum then sum:=max;

     end;




       assign(g,'flip.out');
        rewrite(g);

         writeln(g,sum);


        close(f);
        close(g);
END.